Reckner’s Healthcare Panel Members Share Enjoyment of Healthcare Market Research
Reckner conducts market research studies for healthcare, pharmaceutical and medical device companies. In order to have respondents at the ready when our clients present us with studies, we have assembled a Panel of Healthcare Professionals. Since 1991 when the company was founded, Reckner’s Healthcare Panel has grown to become one of the most trusted and esteemed in the industry. Physicians, nurses, allied health professionals, hospital and healthcare decision-makers have all voluntarily joined Reckner’s team, and as our clients attest, comprise one of the most valuable and preferred panels in the field of healthcare market research.
We recently reached out to members of our panel with a survey of our own to find out how we were doing regarding delivery of surveys, communication, and awarding of honoraria. What we learned was both inspiring and humbling. Jason Gamber, our VP of Reckner Healthcare summed it up: “We understand the value of our panel’s time and we know that the honoraria we offer for participation are certainly important. What we were gratified to confirm as well is the degree to which panel members find the surveys informational and educational. A large number even called them ‘fun’.”
According to one survey respondent, a hospital administrator, Reckner surveys are a “good way to keep up with what’s going on in our areas of the market. You can get a great idea from a survey what direction the rest of the country is going.” Another said they are motivated to take surveys in order to have “input into field products and strategies for the future. I feel like I have something to contribute. (The extra money is nice too!)”
One emergency physician said they like to “help direct research, hopefully share my experiences in a meaningful way, point out what gaps there may be in education… I also found new options I wasn’t aware of.” And an oncologist shared how taking surveys “is a positive experience as it forces us to re-evaluate the way in which we approach important medical issues.”
Another somewhat unexpected common response was that the surveys are “fun”: “Fun and rewarding,” “fun and interesting and you learn from them,” “fun and you can get your voice heard,” and “fun and I feel good about contributing.”
Gamber concluded, “We are so appreciative of those who continue to participate in our Healthcare Panel. We value our partnership and want to continue to rise to the top of your inbox when survey requests arrive there. For those of you who haven’t signed up yet to join our Healthcare Panel, please take a moment to visit our easy online form and join us. Come have fun with us and make a difference in your field.”