
Members of our Healthcare Market Research Panel participate in different types of market research including online surveys, in-depth telephone interviews, or in-person focus groups. While some Panelists favor online surveys, equally as many enjoy the in-depth and personal nature of qualitative studies, the majority of which are conducted as telephone interviews ranging from twenty minutes to an hour. In-person interviews or focus groups are not quite as common, but for those who do participate in them, they tend to deliver highly rewarding experiences because of their communal nature and the sharing of knowledge and expertise that occurs.
For those who may not be that familiar with qualitative research, here are some of the benefits from the perspective of healthcare professionals:
- Higher payments. Pre-scheduled, in-depth telephone interviews often offer high honoraria; in some cases this can be $400, or even more, for an hour interview.
- Make a significant contribution to innovation in your field. Because you’re speaking with a researcher at length, you have the opportunity to share insights and experiences that simply cannot be captured in an online survey. The interaction between you and the researcher allows for nuance and specificity that only one-on-one communication can provide.
- Be the first to learn about new drugs or treatments. Oftentimes, concepts or extraordinary innovations are presented in market research studies. Our Panelists tell us they appreciate hearing about new developments before they are announced. It can help them keep on top of their field and be alerted to new drugs and treatments.
- Unique, fun, and interesting opportunities. Qualitative studies can also be interesting because different methodologies are sometimes used. Lexy Frazier, Reckner’s Director of Qualitative Research, described one study in which the participating physicians were given a laptop and had their computer use observed for a few weeks. The monitoring captured URLs visited and time spent on each page (words typed, screen captures, or personal information was not monitored). “Afterwards, they got to keep the laptop,” Frazier said. “So that was certainly a nice incentive.”
One of Reckner’s Panelists, Dr. Claudio Sandoval, shared that he prefers qualitative studies so that others may benefit from his clinical expertise. “I have been caring for patients with blood and cancer disorders for over 26 years and have a wealth of information and a deep reservoir of knowledge. I enjoy talking to people and contributing to the science and art of medicine,” he said.

From the perspective of the researchers, Frazier shared that these in-depth interviews allow companies to dig more deeply into a subject and get into the mindset of potential consumers. “Getting on the court of the customer” is how some researchers describe it.
Qualitative research is also used to understand the language that potential consumers use to describe certain symptoms or health issues. By talking directly with potential users of a product, one can appreciate the nuances of word and phrasing choices. For example, a company might describe their product as alleviating “irritation” but upon talking with potential consumers who describe the same symptom, they might more specifically refer to it as “sensitivity” or “burning” or “pressure,” for example. Hearing the nuance of the language used by potential consumers and prescribers can help a company get the right product to the right people.
Wondering what kind of opportunities there are for telephone interviews?
At any given time, Reckner could have up to 60 qualitative studies underway. In 2018 alone, Reckner paid nearly $7,000,000 in honoraria to almost 18,000 unique participants for both qualitative and quantitative research studies.

“There’s certainly plenty of room for new Panelists to get involved. We encourage our current Panelists to spread the word to their networks,” Frazier said. “We are really fortunate to have such a highly regarded and trusted Panel which has grown steadily over the past 28 years. Because of its longstanding and consistent record of excellence, our clients have come to rely on the Reckner Panel for their healthcare market research needs. And, as always, we are grateful for the Panel’s commitment and involvement,” concluded Frazier.
We greatly appreciate referrals. Please send the name and email address or phone number of potential Panel members to sample@reckner.com. Many thanks.
Invite me anytime to an interview at noon central time Mon-Fri,
Thank you. I will pass your information on to the team that does the scheduling.
Please enroll me in panelist studies and qualitative research. I have over 30 years experience in Pulmonary disease, critical cares medicine, sleep disorders, drug development. Experienced in academic centers, community hospital settings, and outpatient clinical environment.
I am interested, please enroll me in panelist studies and qualitative research. Thanks
I am interested in qualitative research opportunities. Thanks!
Thank you. I will let the team know of your interest.
I am interested in qualitative research.
I am interested. Please consider me in any research opportunities
Lexy,
I am interested in qualitative research. How can I get on board?
Thanks,
Dr. Nicholas Powers
We are glad to hear of your interest. We will make a special note of your interest and hope that we have a matching study soon!
I too am interested. I am already a part of your other research panels. Michael R. Rupp
Thanks Dr. Rupp. I will make special note of your interest. Thanks!
I am interested in participating also
Thank You
Gary
Dr. Jan Brown here. I already regularly participate with Reckner. Sign me up!
You got it!
I am interested in qualitative studies and I already do participate in Reckner interviews.
Fantastic. Will make special note of it. Thank you.
Hi, & thanks for sharing this great opportunity! I’m interested in Qualitative Research. Let me know how to get started. I will also get referrals for membership.
I see that you registered to be a member of the Healthcare Panel, which is the first step. I have alerted our qualitative team that you are interested and they will flag you for any upcoming studies which require your expertise. Thanks for joining the trusted Reckner Healthcare panel.
I am interested in these studies.
I am very interested in ALL types of studies
J.P.
Excellent. Thanks for reaching out. I will alert the qual and quan teams. Thanks.
I am very interested in continuing to participate..have done some in past
Thank you. I will send a special notice to the team to let them know you want to continue participating. Much appreciated!
Please consider me for all types of research. Thank you.
Excellent. I see that you registered for the Panel sometime in the past few months. I’ll let the recruitment team know you are very interested. Thanks.
be happy to help at any time noon central time
I love receiving invitations to participate
Thanks for your participation!
I love receiving invitations to participate. The information that I have received has been benifical and I enjoy sharing the information that I have in order to help others
Continue sending invitations & consider me for all research. I enjoy participating. Thank you!
MaryAnn Kenney
I am very interested in receiving invitations to participate in the research.
Thanks!
I am very interested and have done a few interviews. I really enjoy the quality of the questions and the way these interviews allow me to express opinions that cannot be made as clear in online studies. My only problem is my work schedule is usually booked for weeks out and I rarely have office time for the interviews. Anything that begins at or after 5 works best for me.
That is understandable. I will pass on your concerns. Thanks for commenting.
I am very interested in participating in all types research. Thank you for your consideration
I am very interested in participating. Please let me know how I can move forward.
Thanks
I see that you are registered for the Panel. I will flag your interest. Thank you.
Thank you very much
I am interested in qualitative research studies
I am an ENT /Otolaryngologist
Count me In!
I am very interested in Qualitative Research. Please include me.
Thanks.
I am interested
I am interested in participating.
I would like to participate in qualitative studies.
Please contact me as well.
I too am interested in qualitative research
Beth
Please be sure I am on you qualitative study list as well. Thanks
I would like to be on the qualitative study list as well
I would be interested in participating as well.. Thanks
Count me in!!!