Beth Andrachick joined Reckner Healthcare Surveys in January of 2019. She is a writer who brings 35 years of experience in marketing and communications for nonprofit organizations. She is excited to be working with the Reckner Healthcare Panel.
A small but growing portion of Reckner’s research work takes the form of in-person interviews. Generally, you would be invited to meet with a researcher at a centrally located facility and discuss a specific topic, typically for an hour.
The honoraria for in-person interviews are higher than other
types of research to compensate for the additional time it takes to travel to
and from a facility.
Our panelists who participate in these types of interviews
enjoy the personal nature of them and the fact that there’s more opportunity
for them to elaborate on a topic, sharing in detail their specific expertise.
The interviewers are well-versed on the topics and the conversations can be
In a recent survey, we asked members of our Healthcare
Panel about their experiences with Patient Chart Research. This methodology is
useful for researchers as it is based on real-life cases, not hypothetical
scenarios. Using anonymized data, these studies can be either online or by telephone,
with the majority being online.
One important reason Reckner’s Panelists like to do
Patient Chart Research is because they want their opinions to be counted. They
also want to contribute to innovation in their field and learn about new
treatments in the pipeline. Some say it is “fun” and others like “looking
through records,” “improving patient outcomes,” and “feeling like I can make a
So the next time you accept a Patient Chart study,
remember these useful tips from members of Reckner’s Healthcare Panel.
It is helpful to prepare ahead of time by reviewing the questionnaire and pulling and reviewing appropriate charts before starting the survey.
Many Panelists (40%) prefer to toggle back and forth on one device; 31% prefer to use two devices like a desktop and a tablet; and 14% prefer to print out the charts.
In any case, it is critical to be able to access the charts while doing the study.
Allow enough time to do the study in one sitting; avoid interruptions.
Maintain the confidentiality of the patient and adhere to HIPAA.
Accuracy is critical. As one Panelist said, “Try your best to be accurate in the information you provide since that is very helpful in the advancement of therapy and management of our patients.” Another concurred, “Be patient, always be honest…if technology is failing you—don’t guess, just end session. The only information that can help is accurate information.”
While Patient Chart
Research can be required by a variety of fields, there is particular need in
the areas of oncology, rheumatology, gastroenterology, dermatology, and plastic
The next time you are
invited to participate in this kind of research, give it a try and keep these
helpful tips in mind.
You’ve taken the step to register for the Healthcare Panel. Now what?
On our end, it takes us a
bit of time to verify registrations, but once that’s complete, you’ll enter the
pool for studies that are a match with your expertise and experience. We
conduct both online surveys, telephone interviews, and in-person interviews.
On your end, be sure you
have whitelisted firstname.lastname@example.org since that is the email address we use to
send study invitations. For some studies we may also call you. If you have any
changes to your email, phone number, or address, please send that along to email@example.com.
If you’re new to
research, another thing to note is that each study will start with a series of
questions called a screener. These vary in length, but are designed to ensure
that the study’s research objectives are met and that the participants meet the
requirements of the research. Not qualifying for any study in no way reflects
upon you or your professionalism.
If at any time you have questions or suggestions, please feel free to reach out to us at firstname.lastname@example.org. We take your participation with us seriously and want to be sure we continue to treat you with the utmost respect and regard.
always looking to grow our Healthcare Panel as we continue to bring on new
clients and develop new business. Rest assured, there are plenty of research
opportunities and adding new Panelists won’t affect your continuing to receive
Please help us spread
the word to your colleagues. We need physicians, nurse practitioners, physician
assistants, office managers, and other practice administrators and the
specialties listed below are among the highest in demand.
In our 28-year history of healthcare market research, Reckner leadership and staff members have always fostered a sense of deep respect and appreciation for members of our Healthcare Panel. We realize that time is precious and we work hard to provide a smooth and seamless experience when you choose to participate in Reckner surveys.
We often reach out to members of our panel to see how we’re doing and
what we could be doing better. This exploration has led us to our philosophy of
Respondent First™, the capstone of what we strive to achieve on a daily
basis. To our panelists: thank you for working with us and to those considering
working with us, please see what we stand for. Thank you!
We continue our series of profiles of Reckner Healthcare Panel members with Dr. Michael Rotkowitz. He shared his thoughts about practicing medicine, music, and the benefits of participating in healthcare market research.
Dr. Michael I. Rotkowitz is a Board Certified Hematologist and Medical Oncologist who just began a new position at the Sidney Kimmel Cancer Center, Jefferson Health in Washington Township, N.J. This appointment follows positions at Cancer Treatment Centers of America and Comprehensive Cancer and Hematology Specialists, P.C.
On a personal note…
Dr. Rotkowitz has a strong connection to his patients through his personal experience; he lost his mother to cancer and his father, who subsequently passed, was a cancer survivor. “My ability to relieve suffering and optimize outcomes is incredibly important to me in adding days to patients’ lives, but more so, life to patients’ days,” he shared.
Dr. Rotkowitz enriches his own life through music, to which
he draws a deep connection with medicine. “Music and medicine have many
overlapping principles and both are instruments of healing to the mind, body,
and spirit,” he said.
“In both the appreciation of music and in my love for
medicine, listening remains my most important strength. My passion for both
will involve a lifetime of education, inspiration, improvisation, and
practice. Both medicine and music possess the power to heal and the
ability to relieve pain. They both celebrate the harmonies of existence. As
music provides the soundtrack of all human life, medicine remains the
foundation that sustains it,” he continued.
On healthcare market
“Being a community hematologist and medical oncologist is difficult because you have to stay on the pulse of all updates and innovation in an ever evolving complex and diverse field of malignant hematology and medical oncology,” he said. “Taking part in healthcare and market research studies allows you to stay on the pulse of future updates and clinical data while also allowing you the opportunity for your ideas and insights to be heard,” he added.
Dr. Rotkowitz acknowledges that while the ability to earn accessory income and be compensated for one’s time and ideas is meaningful, he also believes that market research is quite engaging and allows one’s thoughts, concerns, and interests to be welcomed and appreciated. In his words, participating in market research offers “a voice and/or therapy to stress your concerns and share how you truly feel about issues related to the field. I feel rewarded to be able to be proactive in expressing ideas and thoughts that may implement some real positive change.”
Dr. Rotkowitz is particularly complimentary about working with Reckner Healthcare Surveys. “Reckner studies are always incredibly engaging, rewarding and allow me to be truthful in expressing concerns, thoughts, and feelings about a diversity of topics and products in the marketplace. I like the personal touch that Reckner provides as they have dedicated employees for particular studies and they are very meticulous about scheduling and following up,” he said.
“I feel assured that the
enrolling and execution of these surveys will be incredibly efficient and allow
me to plan my schedule accordingly. I also greatly appreciate the
diversity of topics within the field of hematology and oncology that are
available through Reckner,” he concluded.
Speaking on behalf of the
Reckner Healthcare team, Vice President Jason Gamber said, “All of us at
Reckner would like to congratulate Dr. Rotkowitz on his new position at the Sidney Kimmel Cancer Center,
Jefferson Health. We have appreciated his input over the past years and look
forward to his ongoing participation as a member of our trusted Healthcare
More about Dr. Rotkowitz…
In his new position Dr. Rotkowitz plans to focus on treating
thoracic oncology but will be “seeing patients of all tumor etiologies and both
benign and malignant hematology,” he stated. He believes that this will allow
great partnerships with the academic team at Jefferson’s main campus in Center
City Philadelphia. He also continues to be interested in alternative
therapies and palliative care medicine.
received his undergraduate degree from the University of Delaware and attended
medical school at St. George’s University in St. George’s, Grenada. After
graduating in 2005, he completed his post graduate training St. Luke’s
Roosevelt Hospital Center (Internal Medicine Residency Program and SUNY
Downstate Medical Center
He has held various teaching positions since 2008 and is currently Clinical Assistant Instructor at the Cooper Medical School of Rowan University. He has authored several publications and given lectures to medical students and at medical conferences.
In addition to practicing medicine and playing the trumpet, Dr. Rotkowitz has twin boys (turning two in July) and a miniature poodle named Rocco. He is an avid fan of the New York Mets and New York Jets. His interests include travel, spending time with family and friends, and seeing live music.
Members of our Healthcare Market Research Panel participate in different types of market research including online surveys, in-depth telephone interviews, or in-person focus groups. While some Panelists favor online surveys, equally as many enjoy the in-depth and personal nature of qualitative studies, the majority of which are conducted as telephone interviews ranging from twenty minutes to an hour. In-person interviews or focus groups are not quite as common, but for those who do participate in them, they tend to deliver highly rewarding experiences because of their communal nature and the sharing of knowledge and expertise that occurs.
For those who may not be that familiar with
qualitative research, here are some of the benefits from the perspective of
Higher payments. Pre-scheduled, in-depth telephone interviews often offer high honoraria; in some cases this can be $400, or even more, for an hour interview.
Make a significant contribution to innovation in your field. Because you’re speaking with a researcher at length, you have the opportunity to share insights and experiences that simply cannot be captured in an online survey. The interaction between you and the researcher allows for nuance and specificity that only one-on-one communication can provide.
Be the first to learn about new drugs or treatments. Oftentimes, concepts or extraordinary innovations are presented in market research studies. Our Panelists tell us they appreciate hearing about new developments before they are announced. It can help them keep on top of their field and be alerted to new drugs and treatments.
Unique, fun, and interesting opportunities. Qualitative studies can also be interesting because different methodologies are sometimes used. Lexy Frazier, Reckner’s Director of Qualitative Research, described one study in which the participating physicians were given a laptop and had their computer use observed for a few weeks. The monitoring captured URLs visited and time spent on each page (words typed, screen captures, or personal information was not monitored). “Afterwards, they got to keep the laptop,” Frazier said. “So that was certainly a nice incentive.”
One of Reckner’s Panelists, Dr. Claudio Sandoval,
shared that he prefers qualitative studies
so that others may benefit from his clinical expertise. “I have been caring for
patients with blood and cancer disorders for over 26 years and have a wealth of
information and a deep reservoir of knowledge. I enjoy talking to people and
contributing to the science and art of medicine,” he said.
From the perspective of the researchers, Frazier
shared that these in-depth interviews allow companies to dig more deeply into a
subject and get into the mindset of potential consumers. “Getting on the court
of the customer” is how some researchers describe it.
Qualitative research is also used to understand the language that potential consumers use to describe certain symptoms or health issues. By talking directly with potential users of a product, one can appreciate the nuances of word and phrasing choices. For example, a company might describe their product as alleviating “irritation” but upon talking with potential consumers who describe the same symptom, they might more specifically refer to it as “sensitivity” or “burning” or “pressure,” for example. Hearing the nuance of the language used by potential consumers and prescribers can help a company get the right product to the right people.
Wondering what kind of opportunities there are for telephone interviews?
At any given time, Reckner could have up to 60 qualitative studies underway. In 2018 alone, Reckner paid nearly $7,000,000 in honoraria to almost 18,000 unique participants for both qualitative and quantitative research studies.
“There’s certainly plenty of room for new Panelists to
get involved. We encourage our current Panelists to spread the word to their
networks,” Frazier said. “We are really fortunate to have such a highly
regarded and trusted Panel which has grown steadily over the past 28 years.
Because of its longstanding and consistent record of excellence, our clients
have come to rely on the Reckner Panel for their healthcare market research
needs. And, as always, we are grateful for the Panel’s commitment and
involvement,” concluded Frazier.
greatly appreciate referrals. Please send the name and email address or phone
number of potential Panel members to email@example.com. Many thanks.