Market Research Terms of Art

On September 22, 2020September 30, 2020 By Beth AndrachickIn About Healthcare Research

As is common with all fields, market researchers have their fair share of terms of art. We took a moment to define ones we most often use, and hope you find this glossary of market research terms useful. Email bandrachick@reckner.com if you have any suggestions of terms to add.

Dyad
A study that includes two respondents and one interviewer. This can be in person, virtually, or by telephone.

Focus Group (FG)
A round-table discussion with several respondents, led by a trained interviewer called a moderator.

Honoraria, Incentive, Payment
There are many ways that market research companies refer to payments made in exchange for time and expert opinions. At Reckner we tend use the words Honoraria or Incentive.

One-on-One Interview/In-depth Interview (IDI)
Individual in-person interviews: one respondent, one interviewer. Subject or issues are explored in great detail.

Panel
A survey panel is a collection of people who have agreed to receive invitations to market research studies. Researchers rely on market research companies to maintain a cohort of qualified and available respondents for studies. Reckner has one of the most respected and esteemed Healthcare Research Panels in the field.

Patient Chart Research
A health care professional reviews actual patient files, but anonymizes the data for either an online or telephone survey/interview. This methodology is useful for researchers as it is based on real-life cases, not hypothetical scenarios.

Qualitative Research
Obtains data through open-ended and conversational communications, often focusing on why people think what they think.

Quantitative Research
Involves the use of statistical and mathematical tools to derive results. It focuses on quantifying results of queries and seeks to understand how prevalent something is by looking for projectable results to a larger population.

Screener
Generally, before being accepted into a market research study, respondents are asked some questions, via a screener, to assure that the sample group includes all of the criteria a client is looking for. Some of these factors include geographic distribution, quotas of particular specialties, specific years of experience with a particular disease, or any number of factors deemed necessary to obtain the appropriate representative spread of respondents.

Teledepth Interviews (TLD or TDI)
The most common types of qualitative research. Conducted over the telephone.

Triad
Three respondents and one interviewer. In person, virtually, or by telephone.

WATI
A web-assisted telephone interview in which a respondent uses both a computer and telephone.

VRT
A virtual round table discussion, held over the web.

Reckner Gives Back

On January 6, 2020February 3, 2020 By Beth AndrachickIn Reckner Healthcare Surveys

The Oak Creek, Wisconsin office of Reckner raised funds for a group of students at Oak Creek High School in December. Ange Tingwald, Facility Manager, organized the drive, which provided 22 students with gifts and gift cards. Additionally, the Reckner team put together stockings for each of the students stuffed with candy, gum, fuzzy socks for the young ladies, and cologne for the young men.

In the Chalfont, Pennsylvania office, Senior Project Manager Anna Cunningham organized our annual Holiday sharing program. The Reckner team purchased gifts and contributed funds to buy gift cards for a local family: a local single mom and her four children. Anna was thrilled with how generous the Reckner staff was and said, ”With everyone’s help, we were able to get every gift on their list including winter coats for all four kids.”

Celebrating Evelyn Morawski

On December 18, 2019February 6, 2020 By Beth AndrachickIn Reckner Healthcare Surveys

Evelyn's going away party — Pictured L-R: Lexy Frazier, Jason Gamber, Evelyn Morawski, David Reckner, and Linda Diehl.

For those of you on the Healthcare Panel who have interacted with our survey recruiters, you will likely have spoken to Evelyn Morawski, who retired in December after 24 years of service. The staff gathered on December 11 to surprise Evelyn with a luncheon and cake. We wish her well in her well-deserved retirement.

If you follow Reckner Healthcare on social media you have probably seen posts about multiple staff members celebrating double-digit anniversaries. Perhaps this is the result of being a family-owned and operated business for the past 30 years, or at the very least, a testament to a positive work environment and committed employees!

New to Reckner’s Panel?

On September 20, 2019September 23, 2019 By Beth AndrachickIn About Healthcare Research

You’ve taken the step to register for the Healthcare Panel. Now what?

On our end, it takes us a bit of time to verify registrations, but once that’s complete, you’ll enter the pool for studies that are a match with your expertise and experience. We conduct both online surveys, telephone interviews, and in-person interviews.

On your end, be sure you have whitelisted research@reckner.com since that is the email address we use to send study invitations. For some studies we may also call you. If you have any changes to your email, phone number, or address, please send that along to research@reckner.com.

If you’re new to research, another thing to note is that each study will start with a series of questions called a screener. These vary in length, but are designed to ensure that the study’s research objectives are met and that the participants meet the requirements of the research. Not qualifying for any study in no way reflects upon you or your professionalism.

If at any time you have questions or suggestions, please feel free to reach out to us at research@reckner.com. We take your participation with us seriously and want to be sure we continue to treat you with the utmost respect and regard.

Introducing Respondent First™

On August 15, 2019 By Beth AndrachickIn About Healthcare Research2 Comments

In our 28-year history of healthcare market research, Reckner leadership and staff members have always fostered a sense of deep respect and appreciation for members of our Healthcare Panel. We realize that time is precious and we work hard to provide a smooth and seamless experience when you choose to participate in Reckner surveys.

We often reach out to members of our panel to see how we’re doing and what we could be doing better. This exploration has led us to our philosophy of Respondent First™, the capstone of what we strive to achieve on a daily basis. To our panelists: thank you for working with us and to those considering working with us, please see what we stand for. Thank you!

Respondent first Reckher Healthcare Surveys describes the care that Reckner takes with its healthcare panel.

Meet Dr. Michael Rotkowitz

On June 10, 2019June 11, 2019 By Beth AndrachickIn Our Panel Speaks3 Comments

We continue our series of profiles of Reckner Healthcare Panel members with Dr. Michael Rotkowitz. He shared his thoughts about practicing medicine, music, and the benefits of participating in healthcare market research.

Dr. Michael I. Rotkowitz is a Board Certified Hematologist and Medical Oncologist who just began a new position at the Sidney Kimmel Cancer Center, Jefferson Health in Washington Township, N.J. This appointment follows positions at Cancer Treatment Centers of America and Comprehensive Cancer and Hematology Specialists, P.C.

On a personal note…

Dr. Rotkowitz has a strong connection to his patients through his personal experience; he lost his mother to cancer and his father, who subsequently passed, was a cancer survivor. “My ability to relieve suffering and optimize outcomes is incredibly important to me in adding days to patients’ lives, but more so, life to patients’ days,” he shared.

Dr. Rotkowitz enriches his own life through music, to which he draws a deep connection with medicine. “Music and medicine have many overlapping principles and both are instruments of healing to the mind, body, and spirit,” he said.

Pictured is a trumpet being played by someone.

“In both the appreciation of music and in my love for medicine, listening remains my most important strength. My passion for both will involve a lifetime of education, inspiration, improvisation, and practice. Both medicine and music possess the power to heal and the ability to relieve pain. They both celebrate the harmonies of existence. As music provides the soundtrack of all human life, medicine remains the foundation that sustains it,” he continued.

On healthcare market research…

“Being a community hematologist and medical oncologist is difficult because you have to stay on the pulse of all updates and innovation in an ever evolving complex and diverse field of malignant hematology and medical oncology,” he said. “Taking part in healthcare and market research studies allows you to stay on the pulse of future updates and clinical data while also allowing you the opportunity for your ideas and insights to be heard,” he added.

Dr. Rotkowitz acknowledges that while the ability to earn accessory income and be compensated for one’s time and ideas is meaningful, he also believes that market research is quite engaging and allows one’s thoughts, concerns, and interests to be welcomed and appreciated. In his words, participating in market research offers “a voice and/or therapy to stress your concerns and share how you truly feel about issues related to the field. I feel rewarded to be able to be proactive in expressing ideas and thoughts that may implement some real positive change.”

Dr. Rotkowitz is particularly complimentary about working with Reckner Healthcare Surveys. “Reckner studies are always incredibly engaging, rewarding and allow me to be truthful in expressing concerns, thoughts, and feelings about a diversity of topics and products in the marketplace. I like the personal touch that Reckner provides as they have dedicated employees for particular studies and they are very meticulous about scheduling and following up,” he said.

“I feel assured that the enrolling and execution of these surveys will be incredibly efficient and allow me to plan my schedule accordingly. I also greatly appreciate the diversity of topics within the field of hematology and oncology that are available through Reckner,” he concluded.

Speaking on behalf of the Reckner Healthcare team, Vice President Jason Gamber said, “All of us at Reckner would like to congratulate Dr. Rotkowitz on his new position at the Sidney Kimmel Cancer Center, Jefferson Health. We have appreciated his input over the past years and look forward to his ongoing participation as a member of our trusted Healthcare Panel.”

More about Dr. Rotkowitz…

Dr. Rotkowitz recently began a new position at the Sidney Kimmel Cancer Center, Jefferson Health in Washington Township, N.J. Pictured is the facility.

In his new position Dr. Rotkowitz plans to focus on treating thoracic oncology but will be “seeing patients of all tumor etiologies and both benign and malignant hematology,” he stated. He believes that this will allow great partnerships with the academic team at Jefferson’s main campus in Center City Philadelphia. He also continues to be interested in alternative therapies and palliative care medicine.

Dr. Rotkowitz received his undergraduate degree from the University of Delaware and attended medical school at St. George’s University in St. George’s, Grenada. After graduating in 2005, he completed his post graduate training St. Luke’s Roosevelt Hospital Center (Internal Medicine Residency Program and SUNY Downstate Medical Center (Hematology/Oncology Fellowship).

He has held various teaching positions since 2008 and is currently Clinical Assistant Instructor at the Cooper Medical School of Rowan University. He has authored several publications and given lectures to medical students and at medical conferences.

In addition to practicing medicine and playing the trumpet, Dr. Rotkowitz has twin boys (turning two in July) and a miniature poodle named Rocco. He is an avid fan of the New York Mets and New York Jets. His interests include travel, spending time with family and friends, and seeing live music.