A small but growing portion of Reckner’s research work takes the form of in-person interviews. Generally, you would be invited to meet with a researcher at a centrally located facility and discuss a specific topic, typically for an hour.
The honoraria for in-person interviews are higher than other
types of research to compensate for the additional time it takes to travel to
and from a facility.
Our panelists who participate in these types of interviews
enjoy the personal nature of them and the fact that there’s more opportunity
for them to elaborate on a topic, sharing in detail their specific expertise.
The interviewers are well-versed on the topics and the conversations can be
In our 28-year history of healthcare market research, Reckner leadership and staff members have always fostered a sense of deep respect and appreciation for members of our Healthcare Panel. We realize that time is precious and we work hard to provide a smooth and seamless experience when you choose to participate in Reckner surveys.
We often reach out to members of our panel to see how we’re doing and
what we could be doing better. This exploration has led us to our philosophy of
Respondent First™, the capstone of what we strive to achieve on a daily
basis. To our panelists: thank you for working with us and to those considering
working with us, please see what we stand for. Thank you!
We continue our series of profiles of Reckner Healthcare Panel members with Dr. Michael Rotkowitz. He shared his thoughts about practicing medicine, music, and the benefits of participating in healthcare market research.
Dr. Michael I. Rotkowitz is a Board Certified Hematologist and Medical Oncologist who just began a new position at the Sidney Kimmel Cancer Center, Jefferson Health in Washington Township, N.J. This appointment follows positions at Cancer Treatment Centers of America and Comprehensive Cancer and Hematology Specialists, P.C.
On a personal note…
Dr. Rotkowitz has a strong connection to his patients through his personal experience; he lost his mother to cancer and his father, who subsequently passed, was a cancer survivor. “My ability to relieve suffering and optimize outcomes is incredibly important to me in adding days to patients’ lives, but more so, life to patients’ days,” he shared.
Dr. Rotkowitz enriches his own life through music, to which
he draws a deep connection with medicine. “Music and medicine have many
overlapping principles and both are instruments of healing to the mind, body,
and spirit,” he said.
“In both the appreciation of music and in my love for
medicine, listening remains my most important strength. My passion for both
will involve a lifetime of education, inspiration, improvisation, and
practice. Both medicine and music possess the power to heal and the
ability to relieve pain. They both celebrate the harmonies of existence. As
music provides the soundtrack of all human life, medicine remains the
foundation that sustains it,” he continued.
On healthcare market
“Being a community hematologist and medical oncologist is difficult because you have to stay on the pulse of all updates and innovation in an ever evolving complex and diverse field of malignant hematology and medical oncology,” he said. “Taking part in healthcare and market research studies allows you to stay on the pulse of future updates and clinical data while also allowing you the opportunity for your ideas and insights to be heard,” he added.
Dr. Rotkowitz acknowledges that while the ability to earn accessory income and be compensated for one’s time and ideas is meaningful, he also believes that market research is quite engaging and allows one’s thoughts, concerns, and interests to be welcomed and appreciated. In his words, participating in market research offers “a voice and/or therapy to stress your concerns and share how you truly feel about issues related to the field. I feel rewarded to be able to be proactive in expressing ideas and thoughts that may implement some real positive change.”
Dr. Rotkowitz is particularly complimentary about working with Reckner Healthcare Surveys. “Reckner studies are always incredibly engaging, rewarding and allow me to be truthful in expressing concerns, thoughts, and feelings about a diversity of topics and products in the marketplace. I like the personal touch that Reckner provides as they have dedicated employees for particular studies and they are very meticulous about scheduling and following up,” he said.
“I feel assured that the
enrolling and execution of these surveys will be incredibly efficient and allow
me to plan my schedule accordingly. I also greatly appreciate the
diversity of topics within the field of hematology and oncology that are
available through Reckner,” he concluded.
Speaking on behalf of the
Reckner Healthcare team, Vice President Jason Gamber said, “All of us at
Reckner would like to congratulate Dr. Rotkowitz on his new position at the Sidney Kimmel Cancer Center,
Jefferson Health. We have appreciated his input over the past years and look
forward to his ongoing participation as a member of our trusted Healthcare
More about Dr. Rotkowitz…
In his new position Dr. Rotkowitz plans to focus on treating
thoracic oncology but will be “seeing patients of all tumor etiologies and both
benign and malignant hematology,” he stated. He believes that this will allow
great partnerships with the academic team at Jefferson’s main campus in Center
City Philadelphia. He also continues to be interested in alternative
therapies and palliative care medicine.
received his undergraduate degree from the University of Delaware and attended
medical school at St. George’s University in St. George’s, Grenada. After
graduating in 2005, he completed his post graduate training St. Luke’s
Roosevelt Hospital Center (Internal Medicine Residency Program and SUNY
Downstate Medical Center
He has held various teaching positions since 2008 and is currently Clinical Assistant Instructor at the Cooper Medical School of Rowan University. He has authored several publications and given lectures to medical students and at medical conferences.
In addition to practicing medicine and playing the trumpet, Dr. Rotkowitz has twin boys (turning two in July) and a miniature poodle named Rocco. He is an avid fan of the New York Mets and New York Jets. His interests include travel, spending time with family and friends, and seeing live music.
Members of our Healthcare Market Research Panel participate in different types of market research including online surveys, in-depth telephone interviews, or in-person focus groups. While some Panelists favor online surveys, equally as many enjoy the in-depth and personal nature of qualitative studies, the majority of which are conducted as telephone interviews ranging from twenty minutes to an hour. In-person interviews or focus groups are not quite as common, but for those who do participate in them, they tend to deliver highly rewarding experiences because of their communal nature and the sharing of knowledge and expertise that occurs.
For those who may not be that familiar with
qualitative research, here are some of the benefits from the perspective of
Higher payments. Pre-scheduled, in-depth telephone interviews often offer high honoraria; in some cases this can be $400, or even more, for an hour interview.
Make a significant contribution to innovation in your field. Because you’re speaking with a researcher at length, you have the opportunity to share insights and experiences that simply cannot be captured in an online survey. The interaction between you and the researcher allows for nuance and specificity that only one-on-one communication can provide.
Be the first to learn about new drugs or treatments. Oftentimes, concepts or extraordinary innovations are presented in market research studies. Our Panelists tell us they appreciate hearing about new developments before they are announced. It can help them keep on top of their field and be alerted to new drugs and treatments.
Unique, fun, and interesting opportunities. Qualitative studies can also be interesting because different methodologies are sometimes used. Lexy Frazier, Reckner’s Director of Qualitative Research, described one study in which the participating physicians were given a laptop and had their computer use observed for a few weeks. The monitoring captured URLs visited and time spent on each page (words typed, screen captures, or personal information was not monitored). “Afterwards, they got to keep the laptop,” Frazier said. “So that was certainly a nice incentive.”
One of Reckner’s Panelists, Dr. Claudio Sandoval,
shared that he prefers qualitative studies
so that others may benefit from his clinical expertise. “I have been caring for
patients with blood and cancer disorders for over 26 years and have a wealth of
information and a deep reservoir of knowledge. I enjoy talking to people and
contributing to the science and art of medicine,” he said.
From the perspective of the researchers, Frazier
shared that these in-depth interviews allow companies to dig more deeply into a
subject and get into the mindset of potential consumers. “Getting on the court
of the customer” is how some researchers describe it.
Qualitative research is also used to understand the language that potential consumers use to describe certain symptoms or health issues. By talking directly with potential users of a product, one can appreciate the nuances of word and phrasing choices. For example, a company might describe their product as alleviating “irritation” but upon talking with potential consumers who describe the same symptom, they might more specifically refer to it as “sensitivity” or “burning” or “pressure,” for example. Hearing the nuance of the language used by potential consumers and prescribers can help a company get the right product to the right people.
Wondering what kind of opportunities there are for telephone interviews?
At any given time, Reckner could have up to 60 qualitative studies underway. In 2018 alone, Reckner paid nearly $7,000,000 in honoraria to almost 18,000 unique participants for both qualitative and quantitative research studies.
“There’s certainly plenty of room for new Panelists to
get involved. We encourage our current Panelists to spread the word to their
networks,” Frazier said. “We are really fortunate to have such a highly
regarded and trusted Panel which has grown steadily over the past 28 years.
Because of its longstanding and consistent record of excellence, our clients
have come to rely on the Reckner Panel for their healthcare market research
needs. And, as always, we are grateful for the Panel’s commitment and
involvement,” concluded Frazier.
greatly appreciate referrals. Please send the name and email address or phone
number of potential Panel members to email@example.com. Many thanks.
Reckner’s Healthcare Panel Members Share Enjoyment of Healthcare
Reckner conducts market research studies for healthcare, pharmaceutical and medical device companies. In order to have respondents at the ready when our clients present us with studies, we have assembled a Panel of Healthcare Professionals. Since 1991 when the company was founded, Reckner’s Healthcare Panel has grown to become one of the most trusted and esteemed in the industry. Physicians, nurses, allied health professionals, hospital and healthcare decision-makers have all voluntarily joined Reckner’s team, and as our clients attest, comprise one of the most valuable and preferred panels in the field of healthcare market research.
We recently reached out to members of our
panel with a survey of our own to find out how we were doing regarding delivery
of surveys, communication, and awarding of honoraria. What we learned was both
inspiring and humbling. Jason Gamber, our VP of Reckner Healthcare summed it
up: “We understand the value of our panel’s time and we know that the
honoraria we offer for participation are certainly important. What we were
gratified to confirm as well is the degree to which panel members find the
surveys informational and educational. A large number even called them ‘fun’.”
According to one survey respondent, a hospital
administrator, Reckner surveys are a “good way to keep up with what’s going on
in our areas of the market. You can get a great idea from a survey what
direction the rest of the country is going.” Another said they are motivated to
take surveys in order to have “input into field products and strategies for the
future. I feel like I have something to contribute. (The extra money is nice
One emergency physician said they like to
“help direct research, hopefully share my experiences in a meaningful way,
point out what gaps there may be in education… I also found new options I
wasn’t aware of.” And an oncologist shared how taking surveys “is a positive
experience as it forces us to re-evaluate the way in which we approach
important medical issues.”
Another somewhat unexpected common response
was that the surveys are “fun”: “Fun and rewarding,” “fun and
interesting and you learn from them,” “fun and you can get your voice heard,”
and “fun and I feel good about contributing.”
Gamber concluded, “We are so appreciative of
those who continue to participate in our Healthcare Panel. We value our
partnership and want to continue to rise to the top of your inbox when survey
requests arrive there. For those of you who haven’t signed up yet to join our
Healthcare Panel, please take a moment to visit our easy online form and
join us. Come have fun with us and make a difference in your field.”
Reckner is a respected market research company that has been in business for more than 28 years. We conduct market research studies for healthcare, pharmaceutical, and medical device organizations.
When we are contracted to conduct a study, we reach out to members of our Panel we believe match the study’s criteria. We let you know what the survey is, about how long it will take, and how much you will be compensated for completing it. The first step generally always involves a screener questionnaire to further determine if you match with the specific criteria of the study.
If you meet the criteria and complete the survey or interview, you will be compensated for your time. Once the study is concluded, we send out Visa debit cards (electronic or mailed card) within two to three weeks, one of the fastest turnarounds in the business.
How to Get Started
The first step is to complete a simple sign-up form on our website.We only ask for your name, address, phone number, email address, profession, year of license/certification, and NPI number. It’s that simple. Once you are registered for the Panel, you will be invited to participate in online surveys or interviews that match your field and experience.
Answers to Commonly Asked Questions
It’s free to join the panel. You receive an honorarium in the form of a Visa Debit Card when you complete a study.
Your information is protected. Reckner will not share your personal information to any third party or client. Your information is used solely to contact you and send your honoraria.
Participation in each study is voluntary. You may choose to accept or not accept an invitation at any time.
Our healthcare studies are conducted online or you may be invited to participate in a telephone interview with a researcher or in a focus group (where you visit a central location and share your ideas in a group).
I hope you will join our Healthcare Survey Panel if you haven’t already. It’s a great way to make a little extra money and stay abreast of some of the newest developments in your field.